A course focusing on the more advanced, idea-driven ways of using type. The title of this course is an homage to the legacy of the classic typographic instruction books of my mentors, starting with James Craig and continuing with Ellen Lupton. The workshop will teach students how to get as much out of type as possible and to think of type as a central solution to design problems. The emphasis will be on the more conceptual side of designing with type, and on iterating design solutions. The students will come away with a broader base of options that will help them widen their scope of design capabilities. The projects undertaken in this workshop will be driven by exploiting methods of selection, arrangement, transformation, and construction of type. This course is best suited for students with a good grasp of the basics of typography. Some design experience is helpful but is not necessary.
About Alexander Tochilovsky
Alexander Tochilovsky is a graphic designer, typographer, curator, and teacher, with 20+ years of professional design experience, and 15+ years of teaching. Born in Odesa, Ukraine, he graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition “Lubalin Now,” and has since curated several other exhibitions including: “Appetite”, “Pharma”, “Image of the Studio”, “Thirty”, “Swiss Style Now”, and “We Dissent”. Alexander has taught typography and graphic design at the Cooper Union, Fordham University, City College, and SUNY Purchase. He also teaches the history of typeface design at Type@Cooper, the post-graduate certificate program he co-founded in 2010. He is co-director of the annual Typographics conference and created the Lubalin100.com, and Flat File web projects for the Lubalin Center.