Tools & Technology
with
Alexander Tochilovsky
This course focuses on the role that changes in tools and technology have had on the evolution of the letterform. Technological innovations often open new possibilities but also come with unique limitations, both of which create an environment for creative solutions. Special attention will be paid to the major technological landmarks and their influence on typeface design. Topics will include: Evolution of the Letterform, Typefounding & hot-metal typesetting, Phototypesetting, Typeface Design & Newspaper, Stencil Types, Matthew Carter’s Bell Centennial.
About Alexander Tochilovsky
Alexander Tochilovsky is a graphic designer, typographer, curator, and teacher, with 20+ years of professional design experience, and 15+ years of teaching. Born in Odesa, Ukraine, he graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition “Lubalin Now,” and has since curated several other exhibitions including: “Appetite”, “Pharma”, “Image of the Studio”, “Thirty”, “Swiss Style Now”, and “We Dissent”. Alexander has taught typography and graphic design at the Cooper Union, Fordham University, City College, and SUNY Purchase. He also teaches the history of typeface design at Type@Cooper, the post-graduate certificate program he co-founded in 2010. He is co-director of the annual Typographics conference and created the Lubalin100.com, and Flat File web projects for the Lubalin Center.