Roberto de Vicq de Cumptich enjoys the research part of the design process of branding restaurants at the expense of his waistline. This is the bad part, the good part is he is currently principal at his own design firm in SF specializing in publications, restaurant design, and branding. He has an MFA by Pratt Institute and graduated from Type@Cooper. He is also the author of several books featuring his own work. His most recent book To All Men of Letters and People of Substance was selected as one of the AIGA’s 50 best books of 2008. He has received numerous awards from the Art Directors Club, AIGA, D&AD, Communication Arts, Eye, Graphis, How, Print, Type Directors Club and two Webby Awards. He was Vice President of the Type Directors Club and a judge for the typography annual of Communication Arts in 2014 and the chairman for the TDC type competition of 2015.