Alejandro worked as an art director for magazines and newspapers in Buenos Aires before graduating with honors from the MA in Typeface Design (1st generation), Reading University, UK, and later from the ANRT, Atelier National de Recherche Typographique in Nancy, France. In 2001 Loche founded PampaType, the first digital type foundry in Argentina, which has been one of the pioneers in the region. Their work has been awarded worldwide for its originality and quality. With more than 20 years of experience in the industry, PampaType’s international team is passionate about designing bespoke typefaces for branding and identity projects, as well as creating catalogue fonts, available in part on TypeNetwork and Adobe, and in full on its own website.Loche has taught and lectured extensively on type, lettering and the history of letterforms in various locations in the Americas and Europe. He has also written for magazines and blogs since the 1990s, on a variety of topics: information design, infographics, editorial design, typography, type design, type history. Some of his writings can be found in Academia.edu, in the “Scriptorium” (PampaType’s blog), and in the archives of “Tipográfica”, the legendary design mag from Buenos Aires. Loche lives with his partner and their two children on a quiet hillside on the outskirts of a small town in the sierras of Córdoba.