Typography for the Senses
In this workshop, you will develop a branding system for a line of packaged ice cream concoctions (known to the trade as “frozen novelties”). Building outward from a core typographic mark, you will create a palette of elements and apply your system to a product line. The end result will be a brand concept that uses typography, color, and graphic elements to express a range of sensory experiences (taste, texture, aroma, temperature, crunch, etc). Co-sponsored with Cooper Hewitt, Smithsonian Design Museum, this workshop draws inspiration from the exhibition The Senses: Design Beyond Vision, currently on view at the museum. This one-day course is a great way to spark your creativity, find new inspiration, and create a chill new portfolio piece.
This class is created for designers and students with a grasp of the basics and a desire to flex (or relax) their typographic muscles. We will be working in Adobe InDesign and/or Illustrator; a recent version (CS4 or later) of one or both applications is required.
About Ellen Lupton
Ellen Lupton is a designer, writer, and educator. Her books include Design Is Storytelling, Graphic Design Thinking, Health Design Thinking, and Extra Bold: A Feminist, Inclusive, Anti-Racist, Nonbinary Field Guide for Graphic Designers. The third edition of her bestselling book Thinking with Type launches in March 2024. She teaches in the Graphic Design MFA program at Maryland Institute College of Art in Baltimore (MICA), where she serves as the Betty Cooke and William O. Steinmetz Design Chair. She is Curator Emerita at Cooper Hewitt, Smithsonian Design Museum in New York City, where her exhibitions included Herbert Bayer: Bauhaus Master and The Senses: Design Beyond Vision.