After months of learning, sketching, designing, and refining, you’re finally finished with your typeface (or at least it’s near a stage worthy of release). Now what? A typeface isn’t a typeface until it gets used. This class will survey the ways type was shown and sold in the past, as well as tackle the complexities of the current market. We’ll talk about how to present your typeface in its best light and get it out into the world — including topics like specimen design, promotion, distribution, and an introduction to marketing and licensing. Drawing inspiration from historical specimens, exercises will include: writing a typeface description, choosing and setting specimen text, and designing in-use samples.