Typeface design education from Cooper Union
Protyping Typographics1200x400

Rapid Prototyping for Graphic Designers
with Petr van Blokland

A discount is available to Typographics conference participants. A promotional discount code will be found on the PDF of your conference ticket. Please apply the code to workshop registration

In this workshop graphic designers, typographers and typeface designers will learn to develop efficient and powerful prototyping techniques including manual sketching, digital tools, and coding, with the goal of controlling the broadening and narrowing of options and directions a project may take.

Through presentation, demonstration and hands-on practical exercises students explore process itself, questioning and challenging their preconceptions of concept development and execution.

On the premise that design is the “management of details”, the design process is essentially about controlling the number of details relevant to a certain stage. From early on and during every step of a project, prototypes must be made to get insight into how practical, relevant or elegant an idea is. To negotiate and navigate the design process with clients, one must prove concepts. This is a universal necessity of design.

Registration is now closed

When:
Mon, June 11 – Wed, June 13, 2018

Where:
On campus at Cooper Union
New York, NY

About Petr van Blokland

Petr Bio Pic
Petr van Blokland (1956) graduated Cum Laude from the graphic arts program at the Royal Academy of Fine Arts in The Hague. With his partner Claudia Mens, van Blokland worked since 1980 as a designer in the studio they co-founded. His output ranges from sketching and model-making to programming in various languages. He specialized in systematic design, with an emphasis on typography, type, and corporate design. He has taught for many years at the Academy of Fine Arts, Arnhem, TypeMedia at the Royal Academy of Fine Arts in The Hague and at the Master Graphic Design, St. Joost in Breda. He is a co-founder of WebType and Type Network. His oldest typefaces Proforma and Productus, originally released by Font Bureau, are now published by TYPETR at Type Network. Recent new typefaces include Bitcount and Upgrade. His work brought him ATypI’s coveted Charles Peignot Prize in 1988. New initiatives focus on the design and production of typefaces, exploring the possibilities (and limitations) of Variable Fonts and the use of programming in the process of graphic design and typography. Recently, together with Claudia Mens, Design Design Space was founded, offering an online environment for design workshops and studies.