Rapid Prototyping for Graphic Designers
Petr van Blokland
A discount is available to Typographics conference participants. A promotional discount code will be found on the PDF of your conference ticket. Please apply the code to workshop registration
In this workshop graphic designers, typographers and typeface designers will learn to develop efficient and powerful prototyping techniques including manual sketching, digital tools, and coding, with the goal of controlling the broadening and narrowing of options and directions a project may take.
Through presentation, demonstration and hands-on practical exercises students explore process itself, questioning and challenging their preconceptions of concept development and execution.
On the premise that design is the “management of details”, the design process is essentially about controlling the number of details relevant to a certain stage. From early on and during every step of a project, prototypes must be made to get insight into how practical, relevant or elegant an idea is. To negotiate and navigate the design process with clients, one must prove concepts. This is a universal necessity of design.