Lettering for Graphic Designers
with
Ying Chang
As the hype on type took off, interest in hand-lettering within the world of graphic design and advertising has increased. Through her own experience working in various global agencies, Ying tailors this course to support her fellow type-loving designers and art directors in upping their type game by acquiring a new skill set in hand lettering. With a series of lectures, instructional demonstrations, exercises, and one-on-one feedback, participants will steadily train their critical eye and gain the ability to create fresh looks in their future personal and professional projects.
With an emphasis on hand-lettering in branding and advertising through a variety of practices, students will develop a project of their own. We will start with the study of well-crafted letterforms, move onto drawing sans serif and modern letters, and then dive deeper into the variables—going beyond choosing and arranging existing fonts to build unique design solutions by hand. The series will end with a lesson on digitizing with Bézier curves so students will be well equipped with the knowledge, drawing skill, and sharp eyes to stand out in the creative fields.
All skill level in lettering is welcomed. Basic knowledge in type, Adobe software is encouraged.
About Ying Chang
Ying Chang is a Taiwanese letterer and designer currently without a permanent address after 15 years of calling New York home. Her passion for letters was realized and nurtured through an unexpectedly eye-opening calligraphy workshop, which led her to the Type@Cooper program in 2014. Drawing letters feels natural to her, and the constant attempt to achieve tranquility between each stroke, space, and composition as a whole drowns out the chaos of the world. Guided by her ever-evolving philosophical realizations, Ying's work is characterized by a pursuit of equanimity and adaptability both on and off the page. Her background in graphic design, art direction, a decade well spent in the advertising industry, and a life on the road all influence how and what she creates. Ying's work in lettering and advertising can be seen across various brands, campaigns, publications, and recognitions. She aims to capture and share the essence of tranquility, mirroring the harmony she seeks in her life. In all she does, Ying aspires to be the person her 6-year-old self would want to grow up to be—while having all the fun along the way.
Follow her on Instagram: @yinglish