Typeface design education from Cooper Union
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Lettering for Graphic Designers
with Ying Chang

As the hype on type took off, interest in hand-lettering within the world of graphic design and advertising has increased. Through her own experience working in various global agencies, Ying tailors this course to support her fellow type-loving designers and art directors in upping their type game by acquiring a new skill set in hand lettering. With a series of lectures, instructional demonstrations, exercises, and one-on-one feedback, participants will steadily train their critical eye and gain the ability to create fresh looks in their future personal and professional projects.

With an emphasis on hand-lettering in branding and advertising through a variety of practices, students will develop a project of their own. We will start with the study of well-crafted letterforms, move onto drawing sans serif and modern letters, and then dive deeper into the variables—going beyond choosing and arranging existing fonts to build unique design solutions by hand. The series will end with a lesson on digitizing with Bézier curves so students will be well equipped with the knowledge, drawing skill, and sharp eyes to stand out in the creative fields.

All skill level in lettering is welcomed. Basic knowledge in type, Adobe software is encouraged.

Registration is now closed

When:
Mon, June 7 – Wed, July 7, 2021

Where:
Online

About Ying Chang

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Ying Chang is a letterer, designer, and art director based in NYC. Growing up in Taiwan, she was deeply influenced by her mother, a calligrapher, and her father, a painter. Ying followed in her parents' footsteps and attended the National Taiwan University of Arts. After earning her bachelor’s degree in Visual Communication Design, she bought a one-way ticket to New York to further her study at the Pratt Institute—finishing with a master’s degree in Communication Design. After taking her first calligraphy class, Ying was inspired to dive even deeper at the Type@Cooper Extended Typeface Design Program where her true passion for lettering came into focus. Since then, she can’t seem to put her pencil down and has been creating logotypes and lettering works for different brands, publications, and self-initiated projects. Her lettering works have been recognized and published by a variety of organizations while she continues to contribute her design skill to the world of advertising where she has produced award-winning campaigns. Follow her on Instagram: @yinglish