Lettering for Graphic Designers
As the hype on type took off, interest in hand-lettering within the world of graphic design and advertising has increased. Through her own experience working in various global agencies, Ying tailors this course to support her fellow type-loving designers and art directors in upping their type game by acquiring a new skill set in hand lettering. With a series of lectures, instructional demonstrations, exercises, and one-on-one feedback, participants will steadily train their critical eye and gain the ability to create fresh looks in their future personal and professional projects.
With an emphasis on hand-lettering in branding and advertising through a variety of practices, students will develop a project of their own. We will start with the study of well-crafted letterforms, move onto drawing sans serif and modern letters, and then dive deeper into the variables—going beyond choosing and arranging existing fonts to build unique design solutions by hand. The series will end with a lesson on digitizing with Bézier curves so students will be well equipped with the knowledge, drawing skill, and sharp eyes to stand out in the creative fields.
All skill level in lettering is welcomed. Basic knowledge in type, Adobe software is encouraged.