Learning from Letraset
Letraset and other brands of rub-down type literally put typography in the hands of the people. Rub-down type made it possible for students, professionals, and everyone else to design with real typefaces, without needing professional typesetting services. A cheap and easy way to experiment with typography and other graphic elements, Letraset put a lot of care into making type easy to use well, but it also resulted in a lot of ways to use type badly, but with interesting results. With some care and attention, however, it was a great way to develop an eye for typography.
This talk will be a look at Letraset’s type and other graphic supplies, showing how they put the tools of professional design into everyday hands. It will also look at how people had to improvise with Letraset, and make the most of the materials at hand.
The Herb Lubalin Lectures are recorded and made available here and on Vimeo with the generous support of Hoefler&Co.