Typeface design education from Cooper Union
Logotypes 1200x400

Hand-Lettered Logotypes
with Ken Barber

A logotype is the face of a brand’s image. And, unlike off-the-shelf fonts, custom lettering allows for the creation of truly unique identities for people, products and companies. During this two-day workshop, students will acquire skills to design and apply effective word-based marks for personal and professional use.

With the help of step-by-step drawing exercises, participants will explore and expand on various letter styles as they learn methods for generating a variety of viable logo options. Additional presentations and drawing demonstrations will illustrate how to further modify the structure and layout of letterforms in order to create compelling wordmarks that are as functional as they are attractive. Practical concerns such as proofing, production, and implementation will also be covered.

Registration is now closed

Sat, March 19 – Sun, March 20, 2022

Where: Online

About Ken Barber

Ken Barber
Ken Barber is a letterer, type designer, author, and instructor. He blames Don Martin comics, Santa Cruz skateboard graphics, and speed metal logos for his obsession with letterforms. For over 25 years, Ken has produced distinctive logos for global brands and created award-winning fonts. His work is part of the Cooper-Hewitt National Design Museum and the Henry Ford Museum of American Innovation. Ken is the type director and studio letterer at House Industries. Author of three books, his award-winning Lettering Manual was released in 2020.