The use of freely written letterforms is a sure-fire way to add charm and appeal to logotypes and wordmarks. The friendly tone and alluring rhythm of casual scripts—such as handwriting, signatures, and the like—add a personal touch to any variety of visual communication.
This workshop will provide an introduction to freehand lettering, with an emphasis on its use in branding, advertising, and editorial design. Practical skill-building drawing exercises —highlighting assorted writing tools and techniques— will guide participants as they transform pen-written studies into hand-lettered wordmarks.
Workshop presentations, demonstrations and materials will examine the fundamentals that contribute to the successful creation of hand-made letterforms. Individual one-on-one critiques will provide further guidance as students acquire a practical foundation for producing and implementing freehand lettering in various design contexts.