Because restaurants are such a rich, sensorial experience they offer designers an opportunity to create immersive brand storytelling and a wide range of branded materials. Douglas Riccardi will guide participants through an approach to restaurant branding that can be applied to diverse projects and many client types. Participants will work on a project of their choice — developing a concept, analyzing competition, creating an identity and palette of brand assets, and applying these to appropriate collateral materials. Students will also hear best practices and insights gathered through the instructor's many years of work in this field.

This class will meet virtually with a combination of group and one-on-one feedback sessions.

October 20 / group meeting
October 27 / group meeting
November 3 / group meeting
Week of November 10 / 1:1 meetings
Week of November 17 / 1:1 meetings
November 24 / group meeting

Required Materials

• a computer with drawing software installed, i.e. Adobe Illustrator
• Reliable internet connection
• Zoom app recommended

Registration for this class opens on September 3. 

Class size is limited to 12 students to allow for plenty of individual feedback

This class will meet over Zoom. A link to join the meetings will be shared with you at least one day prior to the first session. 

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