Typeface design education from Cooper Union
2022 Choosing Right Typeface

Choosing the Right Typeface
with Tida Tep and Fred Shallcrass

Typographics “in-person” attendees can receive a 10% discount on this workshop. Look for the discount code on the ticket confirmation from Eventbrite.

With so many fonts available today, it can be overwhelming, time-consuming and confusing to find the right typeface. It's important that designers have the skills to critically evaluate a typeface's appropriateness and it’s performance in different contexts. Besides aesthetics and specific usages, designers must often consider language support, legibility, financing and logistics when choosing fonts.

Through a series of lectures, discussions and exercises students learn to evaluate the strengths and weaknesses of fonts. They'll learn about how technology and culture has changed the way we interact with fonts. With an understanding of today's best practices, students will gain confidence to make better informed decisions.

Students should come with a basic understanding of graphic design concepts and competency in Adobe InDesign. Working experience as a graphic designer is useful but not essential to benefit from this workshop.

Registration is now closed

Mon, June 20, 2022

Where: On campus

About Tida Tep

Tida tep 135
Tida Tep is a Cambodian-American independent art director and designer. She specializes in typography, identity systems, art direction, and packaging and has done work for Apple, The New York Times, Google Creative Lab, MoMA and Uniqlo. She is an alumni of the Type@Cooper Extended Program and she currently teaches Typography at Cooper Union.

About Fred Shallcrass

Fred Shallcrass 135
Fred Shallcrass is a typeface designer at Frere-Jones Type and teaches typeface design at Parsons. He grew up in New Zealand, designing magazines, lettering and type for cultural and commercial clients and since moving to New York has focused on type, working on branding projects, contributing to retail typeface families and designing custom typefaces and wordmarks.