Choosing the Right Typeface
Tida Tep and
Typographics “in-person” attendees can receive a 10% discount on this workshop. Look for the discount code on the ticket confirmation from Eventbrite.
With so many fonts available today, it can be overwhelming, time-consuming and confusing to find the right typeface. It's important that designers have the skills to critically evaluate a typeface's appropriateness and it’s performance in different contexts. Besides aesthetics and specific usages, designers must often consider language support, legibility, financing and logistics when choosing fonts.
Through a series of lectures, discussions and exercises students learn to evaluate the strengths and weaknesses of fonts. They'll learn about how technology and culture has changed the way we interact with fonts. With an understanding of today's best practices, students will gain confidence to make better informed decisions.
Students should come with a basic understanding of graphic design concepts and competency in Adobe InDesign. Working experience as a graphic designer is useful but not essential to benefit from this workshop.