Branding with Type
Use your senses to develop a visual system for your own highly personal line of ice cream. Create a menu of visual elements and apply them to a unique product family. Use typography, color, and graphic elements to express sensory delight and explore personal culinary themes (heritage, nostalgia, health, futurism, feminism—you name it). Use this two-session workshop to spark your creativity, find new inspiration, and create a chill portfolio piece.
This class is created for designers and students with a grasp of the basics and a desire to flex (or loosen up) their typographic muscles. We will be working in Adobe InDesign and/or Illustrator; a laptop and a recent version of one or both applications is required. Access to Adobe Fonts is strongly suggested.
About Ellen Lupton
Ellen Lupton is a designer, writer, and educator. Her books include Design Is Storytelling, Graphic Design Thinking, Health Design Thinking, and Extra Bold: A Feminist, Inclusive, Anti-Racist, Nonbinary Field Guide for Graphic Designers. The third edition of her bestselling book Thinking with Type launches in March 2024. She teaches in the Graphic Design MFA program at Maryland Institute College of Art in Baltimore (MICA), where she serves as the Betty Cooke and William O. Steinmetz Design Chair. She is Curator Emerita at Cooper Hewitt, Smithsonian Design Museum in New York City, where her exhibitions included Herbert Bayer: Bauhaus Master and The Senses: Design Beyond Vision.