A design studio must be able to pivot, even daily, between dramatically different projects. In this talk, Triboro partner David Heasty will unpack two of the studio’s latest works. The first is Jupiter—Triboro’s identity and artwork for a new restaurant located at one of the most iconic locations on earth—the skating rink at Rockefeller Plaza. The second project discussed is a new and greatly expanded visual identity for Japan Airlines. Throughout David will offer insights (and rants) on embracing intuition in the design process, finding original inspiration, and methods for infusing meaning into any brand, be it an icon or a startup.