Top industry professionals lead a highly focused and comprehensive study of key typeface design principles: technique, technology, aesthetics, expression, history, and theory. Students explore the foundation of typography in depth by creating their own typefaces in hands-on classes, while developing a broad understanding of the field through lectures, discussions, and research. Electives are offered each term, focusing on topics such as pen and brush lettering, Python programming, and non-Latin alphabets. A series of guest lectures round out the curriculum, allowing students deeper insight into specific relevant topics.

Participants leave the program with the specialized skills to design professional-quality digital typefaces and lettering.