Top industry professionals lead a highly focused and comprehensive study of key typeface design principles: technique, technology, aesthetics, expression, history, and theory. Students explore the foundation of typography in depth by creating their own typefaces in hands-on classes, while developing a broad understanding of the field through lectures, discussions, and research. Electives are offered each term, focusing on topics such as pen and brush lettering, Python programming, and advanced tools for font development. A series of guest lectures round out the curriculum, allowing students deeper insight into specific relevant topics.

Participants leave the program with the specialized skills to design professional-quality digital typefaces and lettering.