Type@Cooper - Typography for the Senses

Typography for the Senses

with Ellen Lupton

Sat., Jul. 14
10:00AM – 5:00PM
location: 41 Cooper Square, room 105

In this workshop, you will develop a branding system for a line of packaged ice cream concoctions (known to the trade as “frozen novelties”). Building outward from a core typographic mark, you will create a palette of elements and apply your system to a product line. The end result will be a brand concept that uses typography, color, and graphic elements to express a range of sensory experiences (taste, texture, aroma, temperature, crunch, etc). Co-sponsored with Cooper Hewitt, Smithsonian Design Museum, this workshop draws inspiration from the exhibition The Senses: Design Beyond Vision, currently on view at the museum. This one-day course is a great way to spark your creativity, find new inspiration, and create a chill new portfolio piece.

This class is created for designers and students with a grasp of the basics and a desire to flex (or relax) their typographic muscles. We will be working in Adobe InDesign and/or Illustrator; a recent version (CS4 or later) of one or both applications is required.

    Required Materials

  • a laptop with Adobe InDesign and/or Illustrator installed
  • a notebook and sketching materials

Instructor: Ellen Lupton

Typography for the Senses
Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Recent exhibitions include Beauty—Cooper Hewitt Design Triennial (with Andreas Lipps), How Posters Work, Beautiful Users and The Senses:Design Beyond Vision. Lupton also serves as director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her book, Design Is Storytelling, was published by Cooper Hewitt in 2017. Lupton earned her BFA from The Cooper Union in 1985.

• elupton.com