In this workshop, you will develop a branding system for a line of packaged ice cream concoctions (known to the trade as “frozen novelties”). Building outward from a core typographic mark, you will create a palette of elements and apply your system to a product line. The end result will be a brand concept that uses typography, color, and graphic elements to express a range of sensory experiences (taste, texture, aroma, temperature, crunch, etc). Co-sponsored with Cooper Hewitt, Smithsonian Design Museum, this workshop draws inspiration from the exhibition The Senses: Design Beyond Vision, currently on view at the museum. This one-day course is a great way to spark your creativity, find new inspiration, and create a chill new portfolio piece.

This class is created for designers and students with a grasp of the basics and a desire to flex (or relax) their typographic muscles. We will be working in Adobe InDesign and/or Illustrator; a recent version (CS4 or later) of one or both applications is required.