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Type as Context in T Magazine
with
Christian Schwartz, Berton Hasebe, and Patrick Li
Commercial Type has specialized in crafting custom typefaces for many of the world's leading publications since even before the company was officially founded in 2008. The studio's relationship with T: The New York Times Style Magazine has been particularly fruitful, resulting in seven custom typefaces over the past 11 years. Together with T's creative director Patrick Li, Berton Hasebe and Christian Schwartz will chat about the typefaces created for the two most recent incarnations of the magazine. They will share the development of three specific typeface families and discuss typography's intrinsic role in enabling unique editorial voices.
The Herb Lubalin Lectures are recorded and made available here and on Vimeo with the generous support of Hoefler&Co.
About Christian Schwartz
![Christian schwartz new](https://coopertype.org/uploads/people/christian_schwartz_new.jpg)
About Berton Hasebe
![Berton hasebe](https://coopertype.org/uploads/people/berton_hasebe.jpg)
About Patrick Li
![Patrick li](https://coopertype.org/uploads/people/patrick_li.jpg)