Type@Cooper - Script Logos and Wordmarks

Script Logos and Wordmarks

with Ken Barber

Sat., Nov. 10 – Sun., Nov. 11, 2018
10:00AM – 5:00PM
location: On campus

It’s crucial for logos to project a unique identity, particularly in today’s competitive marketplace. Script lettering styles offer a diverse range of options for creating marks that are distinctly individual—from elegant to easy-going, or spirited to stylish. In this workshop, participants will learn how to build on a variety of versatile script styles that are especially suited for drawing one-of-a-kind logos and wordmarks.

Students will begin by learning a simple yet adaptable foundational model, concentrating on the proper shape, construction, proportion, and connection of script letterforms. Mono-weight and variable-contrast versions will then be explored, with a focus on the particular advantages —and challenges— that each presents. Finally, students will learn how to effectively modify, compose, and implement the various script styles in different environments. The goal will be to create carefully-crafted marks that demonstrate sufficient restraint for broad application, yet express the necessary personality to engage consumers.

This hands-on workshop will be centered around manual pencil-drawing techniques, and is open to students of all skill levels. Instruction will be accomplished by means of informative handouts, helpful reference material, skill-building exercises, drawing demonstrations, illustrated presentations, and one-on-one guidance.

    Required Materials

  • No.2 pencils (conventional or mechanical)
  • pencil sharpener (if applicable)
  • erasers (conventional and kneaded)
  • pad of tracing paper (9″×12″ pad is recommended)
  • pad of quadrille 4×4 grid/graph paper (9″×12″ pad, 4 squares per linear inch is recommended)
  • 12 inch ruler
  • Sharpie® Fine and Extra Fine markers
  • white-out correction fluid pen
  • adhesive tape (for posting sketches)

Registration for this workshop will open September 5, 2018. Please join our mailing list for updates and announcements.

Register online…

Instructor: Ken Barber

Script Logos and Wordmarks
Ken Barber is a letterer, type designer and type director at design studio and type foundry House Industries. He is also a partner of Photo-Lettering, Inc., the online lettering-vending service nominated by the Design Museum London as a 2011 Design of the Year recipient. Ken's work is in the permanent collection of the Smithsonian Institution’s Cooper-Hewitt, National Design Museum and has been honored by the New York Type Directors Club. Association Typographique Internationale recently selected several of his typefaces for inclusion in the organization’s decennial design competition. In addition to teaching at Maryland Institute College of Art, Ken regularly lectures internationally on the subjects of lettering and typography. He also manages typeandlettering.com, an online resource for students and attendees of his frequent workshops.

• Type and Lettering
• House Industries