Lettering for Logotypes
with James Edmondson
Sat., Apr. 30 – Sun., May. 01, 2016
10:00AM – 5:00PM
location: The Monotype Classroom at Letterform Archive
Logotypes are the holy grail of lettering. They're in use everywhere, in every kind of application, and have to hold up in harsh conditions. In this two day intensive, students will learn how to sketch and deliver a final hand lettered logotype. The emphasis will be placed on drawing thumbnails and near-finished artwork by hand, but the final product will be dialed in with béziers in Illustrator or the drawing program of your choice. This course will cover playing with conventions, the art of thumbnailing, as well as tricks to get your spacing as flawless as humanly possible.
- black markers (from very fine to wide, broad nib and brush markers if you like)
- white out
- marker or tracing paper
- laptop with vector drawing software installed (i.e. Adobe Illustrator)
After graduating from California College of the Arts, James received a masters from the TypeMedia program at The Royal Academy of Art in The Hague, Netherlands. James lives in San Francisco, and runs OH no Type Company, an independent foundry focussed on display faces and expressive lettering.