Type@Cooper - Goudy & Syracuse: A Tale of a Typeface

Goudy & Syracuse: A Tale of a Typeface


with Chester Jenkins and Michael Bierut




Mon., Jun. 18 – Mon., Jun. 18, 2018
6:30PM – 8:30PM
location: Rose Auditorium

Pentagram partner Michael Bierut and Village type director Chester Jenkins talk about their collaboration on the Sherman typeface designed as the linchpin of the new identity for Syracuse University. The typeface revived a design created by Frederic Goudy in 1912 which ended up in the possession of the University. Michael and Chester will discuss Sherman's history in the context of Goudy's career, and how it came to represent the University globally.

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Lecturer: Chester Jenkins

Goudy & Syracuse: A Tale of a Typeface
Chester was born in Montéal, and attended Dawson College there. After graduation he spent two years at Newell & Sorrell in London and Utrecht, working on identity projects and saw the publication of his first typeface by Font Shop International. In 1995 Chester moved to Chicago to work with Rick Valicenti and eventually become a partner in his digital type foundry, Thirstype.

In 2004 he decamped to New York City and formed Village with his wife and partner Tracy Jenkins.

Chester's published designs have been used for branding programs -- including AT&T, Starwood Hotels, CBS Television, Nike -- as well as cultural and educational clients -- San Francisco Ballet, Columbia University Business School, the National September 11 Memorial & Museum, etc. He has created bespoke typefaces for Blackberry, Cooper Hewitt Smithsonian Design Museum, and the National Football League, amongst many others.

• Village

Lecturer: Michael Bierut

Goudy & Syracuse: A Tale of a Typeface
Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art, and Planning, graduating summa cum laude in 1980. He worked for ten years at Vignelli Associates before joining Pentagram as a partner in 1990.
His clients at Pentagram have included The New York Times, Saks Fifth Avenue, The Robin Hood Foundation, MIT Media Lab, Mastercard, Bobby Flay Bold Foods, Princeton University, the New York Jets, the Brooklyn Academy of Music, and Playwrights Horizons. As a volunteer to Hillary Clinton’s communications team, he designed the H logo that was ubiquitous throughout her 2016 presidential campaign.
Bierut served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. He also serves on the boards of the Architectural League of New York and the Library of America. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. He was winner in the Design Mind category at the 2008 Cooper-Hewitt National Design Awards. In 2016, he was the Henry Wolf Resident in Graphic Design at the American Academy in Rome.
Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer in the practice of design and management at the Yale School of Management. He is a cofounder of the website Design Observer and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. Michael’s book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world was published in 2015 by Harper Collins. His collection of new essays, Now You See It, was published in fall 2017.



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