
Constant Surprises: The Calligraphy of George Salter
with
Paul Shaw
George Salter (1897–1967) was arguably the leading American book jacket designer from the time he arrived in the United States in 1934, following a forced emigration from Nazi Germany, until his death in 1967. He had already been one of the most influential jacket designers in Weimar Germany, a period rich in innovative book covers. For all of their inventiveness and variety, Salter's German jackets lacked a defining aesthetic. Some are expressionistic, some are classical; some are illustrated while others are photographic; and others rely solely on type, hand lettering or calligraphy. In contrast, Salter's American jackets—especially after 1940—relied on a combination of illustration and calligraphy. His calligraphy, in service to the emotional aspects of a book, was idiosyncratic and unpredictable. This talk will look at the role that calligraphy played in Salter's jacket designs and trace its evolution from the 1930s to the 1960s.
The Herb Lubalin Lectures are recorded and made available here and on Vimeo with the generous support of Hoefler&Co.
About Paul Shaw
