Type@Cooper - Constant Surprises: The Calligraphy of George Salter

Constant Surprises: The Calligraphy of George Salter

with Paul Shaw

Tue., Feb. 21
6:30PM – 8:30PM
location: Rose Auditorium

George Salter (1897–1967) was arguably the leading American book jacket designer from the time he arrived in the United States in 1934, following a forced emigration from Nazi Germany, until his death in 1967. He had already been one of the most influential jacket designers in Weimar Germany, a period rich in innovative book covers. For all of their inventiveness and variety, Salter's German jackets lacked a defining aesthetic. Some are expressionistic, some are classical; some are illustrated while others are photographic; and others rely solely on type, hand lettering or calligraphy. In contrast, Salter's American jackets—especially after 1940—relied on a combination of illustration and calligraphy. His calligraphy, in service to the emotional aspects of a book, was idiosyncratic and unpredictable. This talk will look at the role that calligraphy played in Salter's jacket designs and trace its evolution from the 1930s to the 1960s.

Hoefler&Co The Herb Lubalin Lectures are filmed and made available here and on Vimeo with the generous support of Hoefler&Co.

Visit the Type@Cooper channel on Vimeo.

Lecturer: Paul Shaw

Constant Surprises: The Calligraphy of George Salter
Paul Shaw is a letter designer and graphic design historian. He is the sole proprietor of Paul Shaw / Letter Design, a studio specializing for thirty years in calligraphy, lettering and typography. Among his clients have been Clairol, Origins, Lord & Taylor, Campbell’s Soup, Cinzano, Vignelli Associates, and Pentagram. Paul was formerly a partner in LetterPerfect, a digital type foundry based in Seattle. Since 1980 he has taught calligraphy, lettering, typography and graphic design history at a variety of New York area design schools. Currently he is at both Parsons School of Design and the School of Visual Arts. He writes on letter-related subjects for Print, Eye, Baseline, Letter Arts Review, and AIGA's Voice. His book Helvetica and the New York City Subway sold out in two months, with a trade edition planned to be published by MIT Press. In 2002 Paul was a fellow at the American Academy in Rome. Finally, Paul is the reigning authority on W.A. Dwiggins, having spent 30 years researching his life and work.

• paulshawletterdesign.com