What kind of music do you like? Chances are, there are more than a few genres or artists that come to mind. The longer we live, the longer our list grows into areas slightly obscure, and unexpected.

But why isn’t type the same? Why do we as designers gravitate to the same styles that have been around for decades and centuries? What is to be gained from experimentation in the field of type design, and how can graphic designers leverage and build upon the results?

Diversity should be celebrated, and by rejecting the vanilla, we open ourselves to indulging in the richness of infinite possibility.