Type@Cooper - Calligraphy in Visual Communication

Calligraphy in Visual Communication


with Luca Barcellona




Mon., Oct. 27 – Mon., Oct. 27, 2014
6:30PM – 8:30PM
location: Rose Auditorium

This event is presented in cooperation with the Society of Scribes NYC.

When you say the word “calligraphy,” you'll get different reactions: those who practice it have a different and personal idea of this artform, while most think of it as something far from actual visual communication.

In an illustrated slide lecture, Luca Barcellona will analyze some of his artistic and commercial works, showing how calligraphy can be used in many fields of graphic design and communication, interacting with new technologies -- and at the same time, giving his own views on this ancient craft that’s experiencing a new revival today: it can be difficult to recognize its real value without knowing its history and practitioners.

Writing is in constant evolution. Contemporary calligraphers are deciding today the future of hand lettering, which is not clear at all. Will it disappear or will it co-exist with digital devices? The answer is completely in our hands.
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Lecturer: Luca Barcellona

Calligraphy in Visual Communication
Luca Barcellona hails from Milan, Italy, where he works as a freelance graphic designer and calligrapher in his own studio. He began his career in lettering as an audacious graffiti artist which ultimately led him to the study of classic calligraphy, typography and letterpress printing. In recent years he has been propelled into the forefront of internationally renowned calligraphic artists, conducting workshops and seminars around the world. His works are in the collections of the Harrison in the San Francisco Public Library, the Akademie der Kunst in Berlin, and he teamed up for the reproduction of an old globe from 1500, commissioned from the National Museum of Zurich. Luca has designed logos and advertising campaigns for many leading companies as Nike, Wall Street Institute, Carhartt, Redbull, Lavazza, and a plethora of his highly instructive videos can be found on YouTube. His stunning book “Take Your Pleasure Seriously” is an inspiring collection of lettering art in myriad forms, and is available from John Neal Bookseller

• lucabarcellona.com



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