Typeface design education from Cooper Union
Type selection 2024

Type Selection
with Alexander Tochilovsky

How many times have you scrolled through your typeface drop-down menu? With so many fonts available today, it can be overwhelming, time-consuming and confusing to find the right typeface. In this one-day workshop, you will learn how to look at typefaces up close to analyze their details and why they matter, how to pick the best typeface for your project and how to pair it with others. You will have a better insight about language support, legibility studies, different kinds of typeface financing and logistics. All this will be communicated through a series of lectures and a few practical exercises. At the end of the day, you will be able to make a faster and more informed selection next time yet another client asks for a contemporary, friendly but edgy typeface.

Students should come with a basic understanding of graphic design concepts and competency in Adobe InDesign. Working experience as a graphic designer is useful but not essential to benefit from this workshop.

Required Materials

  • A laptop with any design software on it (InDesign, Illustrator, Figma, etc).

Sat, May 4, 2024
10:00 AM – 5:00 PM (Eastern Time)

On campus at Cooper Union
New York, NY

Price: $270

About Alexander Tochilovsky


Alexander Tochilovsky is a graphic designer, typographer, curator, and teacher, with 20+ years of professional design experience, and 15+ years of teaching. Born in Odesa, Ukraine, he graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition “Lubalin Now,” and has since curated several other exhibitions including: “Appetite”, “Pharma”, “Image of the Studio”, “Thirty”, “Swiss Style Now”, and “We Dissent”. Alexander has taught typography and graphic design at the Cooper Union, Fordham University, City College, and SUNY Purchase. He also teaches the history of typeface design at Type@Cooper, the post-graduate certificate program he co-founded in 2010. He is co-director of the annual Typographics conference and created the Lubalin100.com, and Flat File web projects for the Lubalin Center.