Type@Cooper - Typography: Fundamentals

Typography: Fundamentals

with Alexander Tochilovsky

Sat., Mar. 03 – Sun., Mar. 04, 2018
10:00AM – 5:00PM
location: On campus

Learn the fundamentals of typography in this two-day workshop. The workshop will mix the theoretical principles with practical applications. The history, formal elements and the practice of typography will all be explored. Students will learn to look at type with more care, to appreciate the subtleties of the letterforms, to understand what makes a typeface good or bad, and most importantly, what to do with that information. The essential elements of typography’s building blocks will be explored and dissected. In short, the students will learn to make informed decisions about typefaces and crafting elegant typography. This course is aimed at people unfamiliar with typography, or ones who never fully grasped it before.

    Required Materials

  • Laptop with Adobe InDesign or Illustrator installed

This workshop can be followed with the Typography: Essentials workshop for further study.

Register online…

Instructor: Alexander Tochilovsky

Typography: Fundamentals
Alexander Tochilovsky is a graphic designer, typographer, curator and educator, with nearly 20 years of professional design experience, and 10 years experience teaching typography. He graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition Lubalin Now, and since 2010 he has curated five other exhibitions: Appetite (2010), Pharma (2011), Type@Cooper (2012), Image of the Studio (2013), & Thirty (2015). Since 2007 he has taught typography and design at the Cooper Union School of Art, and also teaches the history of typeface design at Type@Cooper, the postgraduate certificate program he co-founded in 2010.

• Herb Lubalin Study Center