Type@Cooper - Typeface Ideation: Sketch and Scope 

Typeface Ideation: Sketch and Scope 

with Troy Leinster

Sat., Feb. 03 – Sun., Feb. 04, 2018
10:00AM – 5:00PM
location: On campus

Coming up with a fresh new idea for a typeface can be daunting. Where do I start? Is it for text or display? How many weights will I draw? These are some of the questions you’ll find answers to during this two-day intensive type sketching and scoping workshop for graphic designers and those interested in typeface design.

Together we’ll explore idea generation methods and how to push your creative boundaries to discover new and exciting letterforms. You’ll learn how to sketch type, write a typeface brief and develop a plan for your typeface family.

    Required Materials

  • Sharpie 32001 Twin-Tip black
  • White Out
  • Bleed proof marker paper 
  • Pencil and ruler

Instructor: Troy Leinster

Typeface Ideation: Sketch and Scope 
Troy Leinster is an Australian typeface designer at Hoefler & Co in New York City. He holds a Masters Degree in Typeface Design from Type & Media program at The Royal Academy of Art (KABK) in The Hague, and is a graduate of the first Type@Cooper Condensed Program in New York. At Hoefler & Co his projects have included retail typefaces such as the Ringside superfamily, Peristyle, Isotope and Operator Mono.