Type@Cooper - The Motivations Behind Typeface Design

The Motivations Behind Typeface Design


with Rob Saunders




Tue., May. 17 – Tue., Aug. 02, 2016
6:30PM – 8:30PM
location: The Monotype Classroom at Letterform Archive

Aside from technological evolution, typeface design has also been driven by the personal or collective challenges to the status quo. Experimentation and innovation have led to a number of movements within typeface design. This course will look closely at some of the major formal shifts within typeface design and the motivations behind them. Topics will include Search for Ideal Form, Experimentation, Romain du Roi, Victorian and Vernacular, and others.


Note: no class on May 31st or July 5th





Instructor: Rob Saunders

The Motivations Behind Typeface Design
Rob Saunders is the curator and chairman of the Board of Directors of the Letterform Archive. He is a designer, teacher, publisher, and management consultant. He taught at The School of the Museum of Fine Arts Boston and Tufts University, while serving freelance clients and agencies, before founding a book publishing enterprise that included Alphabet Press (graphic design), Picture Book Studio (children’s books), and Rabbit Ears Books (book/audio packages), which was acquired by Simon & Schuster. Prior to becoming Curator of Letterform Archive he served as a creative and marketing consultant with clients in the hospitality, technology, and financial industries.

• Letterform Archive



Venue