Type@Cooper - Tasty Type: Branding for Food

Tasty Type: Branding for Food


with Roberto de Vicq




Mon., Jun. 18 – Thu., Jun. 21, 2018
10:00AM – 5:00PM
tuition: $ 880

location: On campus

A discount is available to Typographics conference participants. A promotional discount code will be found on the PDF of your conference ticket. Please apply the code to workshop registration.

Roberto de Vicq and Douglas Riccardi will give participants an opportunity to explore the world of food and hospitality branding. This intensive workshop will marry theory and practice — while developing a concept, analyzing competition, devising a treatment, logo, and palette and designing menus and collateral materials, students will also hear best practices and insights gathered through the instructors’ many years of work in this field.


    Required Materials

  • Laptop with Adobe Suite
  • an extension cord
  • Sketchpad and pencils, eraser, sharpener


Field trips are also planned which will allow for further informal discussion both with the instructors as well as other participants.





Instructor: Roberto de Vicq

Tasty Type: Branding for Food
Roberto de Vicq de Cumptich enjoys the research part of the design process of branding restaurants at the expense of his waistline. This is the bad part, the good part is he is currently principal at his own design firm in SF specializing in publications, restaurant design, and branding. He has an MFA by Pratt Institute and graduated from Type@Cooper. He is also the author of several books featuring his own work. His most recent book To All Men of Letters and People of Substance was selected as one of the AIGA’s 50 best books of 2008. He has received numerous awards from the Art Directors Club, AIGA, D&AD, Communication Arts, Eye, Graphis, How, Print, Type Directors Club and two Webby Awards. He was Vice President of the Type Directors Club and a judge for the typography annual of Communication Arts in 2014 and the chairman for the TDC type competition of 2015.

• Roberto de Vicq



Venue