Show, Don’t Tell
with Thierry Blancpain
Tue., Mar. 07 –
6:30PM – 8:30PM
location: Rose Auditorium
Grilli Type co-founder Thierry Blancpain will speak about how they built their foundry and detail how they approach the promotion of their typefaces. Specimens have been an important tool in typeface marketing for centuries but have grown ever more elaborate in the last few decades. In 2013 Grilli Type started creating a visual world around each of their releases in print as well as digitally with websites and animations. Believing there’s a better way to promotion than making scientifically tenuous legibility statements (“works great in small and large sizes”), they instead aim to visually communicate how their typefaces look and work. For releases referencing a historical source, their promotional websites also include original materials and explanations to highlight referenced works of design, and the talk will include a deeper dive into some of these.
Visit the Type@Cooper channel on Vimeo.
Thierry Blancpain is a freelance designer and art director living in New York City. Together with Noël Leu he co-founded Swiss foundry Grilli Type in 2009. He received his BA in Visual Communication from the Bern University of the Arts, Switzerland, and has been teaching at his alma mater’s MA Communication Design course for two years.