Type@Cooper - Motivations Behind Typeface Design

Motivations Behind Typeface Design

with Alexander Tochilovsky

Mon., Feb. 04 – Mon., Apr. 08, 2019
6:30PM – 8:30PM
location: On campus

Aside from technological evolution, typeface design has also been driven by the personal or collective challenges to the status quo. Experimentation and innovation have led to a number of movements within typeface design. This course will look closely at some of the major formal shifts within typeface design and the motivations behind them. Topics will include Search for Ideal Form, Experimentation, Romain du Roi, Victorian and Vernacular, and others.

Instructor: Alexander Tochilovsky

Motivations Behind Typeface Design
Alexander Tochilovsky is a graphic designer, typographer, curator and educator, with nearly 20 years of professional design experience, and 10 years experience teaching typography. He graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition Lubalin Now, and since 2010 he has curated five other exhibitions: Appetite (2010), Pharma (2011), Type@Cooper (2012), Image of the Studio (2013), & Thirty (2015). Since 2007 he has taught typography and design at the Cooper Union School of Art, and also teaches the history of typeface design at Type@Cooper, the postgraduate certificate program he co-founded in 2010.

• Herb Lubalin Study Center