Type@Cooper - Modular Modernism: Supertipo Veloz

Modular Modernism: Supertipo Veloz


with Alexander Tochilovsky




Mon., Apr. 01 – Mon., Apr. 01, 2013
6:30PM – 8:30PM
location: Rose Auditorium

Supertipo Veloz, the typographic system developed by Joan Trochut in 1942, was a collection of modular forms which could easily be combined into typographic or decorative elements. The period following the Spanish Civil War starved small printers of the ability to easily create images. The Veloz system tried to address this problem in order enliven jobbing printing. This talk will discuss the history and context behind this fascinating system.
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Lecturer: Alexander Tochilovsky

Modular Modernism: Supertipo Veloz
Alexander Tochilovsky is a graphic designer, typographer, curator and educator, with nearly 20 years of professional design experience, and 10 years experience teaching typography. He graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition Lubalin Now, and since 2010 he has curated five other exhibitions: Appetite (2010), Pharma (2011), Type@Cooper (2012), Image of the Studio (2013), & Thirty (2015). Since 2007 he has taught typography and design at the Cooper Union School of Art, and also teaches the history of typeface design at Type@Cooper, the postgraduate certificate program he co-founded in 2010.

• Herb Lubalin Study Center



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