Type@Cooper - Mechanics of Typography

Mechanics of Typography


with Alexander Tochilovsky




Sat., Mar. 12 – Sun., Mar. 13, 2016
10:00AM – 5:00PM
location: The Monotype Classroom at Letterform Archive

Typography is an essential aspect of graphic communication, but the principles involved in doing so elegantly can sometimes seem mystifying. Through demonstrations, discussions and hands-on projects this two-day course will help build a strong grasp of what goes into achieving solid typography. We will explore strategies in making sound typeface selection decisions, mixing typefaces, and dealing with complex hierarchies. We will also tackle fine-tuning long passages of text, and explore various methods of building typographic grids. This is not a basics course, but is rather a more nuanced, deeper exploration of key ideas within typography.


Participants should have a basic understanding of graphic design concepts. Working experience in graphic design, and with InDesign, will be helpful, but is not essential.
A Mac/Windows laptop with a recent version (CS4 or later) of InDesign installed is required. (A free 30-day demo of InDesign can always be downloaded from Adobe.com if necessary).





Instructor: Alexander Tochilovsky

Mechanics of Typography
Alexander Tochilovsky is a graphic designer, typographer, curator and educator, with nearly 20 years of professional design experience, and 10 years experience teaching typography. He graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition Lubalin Now, and since 2010 he has curated five other exhibitions: Appetite (2010), Pharma (2011), Type@Cooper (2012), Image of the Studio (2013), & Thirty (2015). Since 2007 he has taught typography and design at the Cooper Union School of Art, and also teaches the history of typeface design at Type@Cooper, the postgraduate certificate program he co-founded in 2010.

• Herb Lubalin Study Center



Venue