Type@Cooper - How To Choose A Font

How To Choose A Font


with Bruno Maag and Tom Foley




Wed., Jun. 15 – Thu., Jun. 16, 2016
10:00AM – 5:00PM
location: On campus

A discount is available to Typographics conference participants. A promotional discount code will be found on the PDF of qualifying conference tickets. Please apply the code to workshop registration.

In this 2-day workshop participants are lead through the complex maze of how to choose fonts providing detailed insight into the selection criteria. Practical exercises will cement theoretical learning, as instructors lead participants through mock design projects, exploring aesthetics, emotional attributes, functionality, legibility, accessibility language support, meeting client needs, logistics and financing.


    Required Materials

  • Laptop or Tablet
  • Paper or Sketchbook
  • Pencil




Instructor: Bruno Maag

How To Choose A Font
Bruno Maag is a trained typesetter from Zurich, Switzerland. After graduating from Basel School of Design with degrees in Typography and Visual Communications he emigrated to England where he worked for Monotype creating custom typefaces. After a year in Chicago with Monotype he returned to England to start Dalton Maag, focussing on the creation of custom typefaces. 

Bruno today is the Chairman of Dalton Maag and in recent years has spearheaded projects for large global companies and small enterprises alike. Some of the clients include Nokia, Intel, HP, Amazon, Lush, Faena, The Stroke Foundation and Rio2016 to name a few. His interests today extend into scientific research into reading physiology and psychology.

• DaltonMaag

Instructor: Tom Foley

How To Choose A Font
Tom Foley is a graphic designer, typographer and type designer currently living and working in London. Tom earned his BA in Visual Communications from Limerick School of Art and Design in 2007 and MA from Central Saint Martins in 2009. Prior to joining Dalton Maag he worked with Polimekanos, Micha Weidmann Studio, Atelier Dreibholz and Atelier David Smith. Tom also occasionally teaches design and has carried out lectures and workshops at Universities including Central Saint Martins, University of West England, Limerick School of Art & Design, Dun Laoghaire Institute, University of Santa Clara, Ravensbourne and SVA New York. From 2011 - 2015 Tom worked as a full time Font developer at Dalton Maag where he has been involved in custom and library Type design projects covering Latin, Greek, Cyrillic, Tamil and Bengali script systems. Tom currently works as Senior Typographic Advisor at Dalton Maag.



Venue