Type@Cooper - Hand-Lettered Logotypes

Hand-Lettered Logotypes

with Ken Barber

Sat., Nov. 11 – Sun., Nov. 12, 2017
10:00AM – 5:00PM
location: On campus

A logotype is the face of a brand’s image. And, unlike off-the-shelf fonts, custom lettering allows for the creation of truly unique identities for people, products and companies. During this two-day workshop, students will acquire skills to design and apply effective word-based marks for personal and professional use.

With the help of step-by-step drawing exercises, participants will explore and expand on various letter styles as they learn methods for generating a variety of viable logo options. Additional presentations and drawing demonstrations will illustrate how to further modify the structure and layout of letterforms in order to create compelling wordmarks that are as functional as they are attractive. Practical concerns such as proofing, production, and implementation will also be covered.

    Required Materials

  • No.2 pencils (conventional or mechanical)
  • pencil sharpener (if applicable)
  • erasers (conventional and kneaded)
  • pad of tracing paper (9″×12″ pad is recommended)
  • pad of quadrille 4×4 grid/graph paper (9″×12″ pad, 4 squares per inch is recommended)
  • 12 inch ruler
  • Sharpie® Fine and Extra Fine markers
  • white-out correction fluid pen
  • adhesive tape (for posting sketches)

Please note that this workshop will focus on conventional drawing techniques intended to underscore principles fundamental to custom logotype design. Although workshop participants will not be using vector drawing software, a brief presentation on digitization will be given.

Registration for this class will open on September 6. Please join the mailing list for updates and reminders about classes, workshops, and free lectures.

Register online…

Instructor: Ken Barber

Hand-Lettered Logotypes
Ken Barber is a letterer, type designer and type director at design studio and type foundry House Industries. He is also a partner of Photo-Lettering, Inc., the online lettering-vending service nominated by the Design Museum London as a 2011 Design of the Year recipient. Ken's work is in the permanent collection of the Smithsonian Institution’s Cooper-Hewitt, National Design Museum and has been honored by the New York Type Directors Club. Association Typographique Internationale recently selected several of his typefaces for inclusion in the organization’s decennial design competition. In addition to teaching at Maryland Institute College of Art, Ken regularly lectures internationally on the subjects of lettering and typography. He also manages typeandlettering.com, an online resource for students and attendees of his frequent workshops.

• Type and Lettering
• House Industries