Down With Buckets
with Indra Kupferschmid
Tue., Mar. 11 – Tue., Mar. 11, 2014
6:30PM – 8:30PM
location: Rose Auditorium
Traditional systems for classifying typefaces are exhausted. Typographers often rant about them, and occasionally propose new models, but we're still mostly stuck using derivatives of a system developed in the 1950s. What can we learn from these classifications, and how can they be improved for the users of type today (and the future)? What systems are as beneficial to working designers as they are to historians and scholars? In this talk Indra Kupferschmid will explain some approaches to type classification and terminology that can be practical for everyone without being limiting.
Indra Kupferschmid is a German typographer and professor at HBKsaar, University of Arts Saarbrücken. Fueled by specimen books, she is occupied with type around the clock and in all its incarnations: webfonts, bitmap fonts, other fonts, type history, DIN committees, research, writing, designing, and any combination of this. She is co-author of Helvetica forever by Lars Müller Publishers and wrote Buchstaben kommen selten allein, a typography text book (German; Niggli). She consults for the type industry, contributes to print- and web projects such as Codex, Slanted, Typographica and Fonts In Use, next to juggling her own small- and ultralarge-scale ventures.