Type@Cooper - Branding with Type

Branding with Type


with Ellen Lupton




Sat., Oct. 13
10:00AM – 6:00PM
tuition: $ 260

location: On campus

Use your senses as inspiration for a typographic brand. You will develop a branding system for own line of ice cream concoctions. Create a menu of visual elements and apply them to a unique product line. Use typography, color, and graphic elements to express a range of sensory experiences (taste, texture, aroma, temperature, crunch, etc). Co-sponsored with Cooper Hewitt, Smithsonian Design Museum, this workshop draws inspiration from the exhibition The Senses: Design Beyond Vision, on view at the museum through October 28, 2018. This one-day course is a great way to spark your creativity, find new inspiration, and create a chill portfolio piece. Participants receive copies of Ellen Lupton’s latest books from Cooper Hewitt, Design Is Storytelling and The Senses.



    Required Materials

  • a laptop with Adobe InDesign and/or Illustrator installed
  • a notebook and sketching materials


This class is created for designers and students with a grasp of the basics and a desire to flex (or loosen up) their typographic muscles. We will be working in Adobe InDesign and/or Illustrator; a recent version (CS4 or later) of one or both applications is required.

Registration for this workshop will open September 5, 2018. Please join our mailing list for updates and announcements.

Save the date: Sat., Oct. 13, 10:00AM


Instructor: Ellen Lupton

Branding with Type
Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Recent exhibitions include Beauty—Cooper Hewitt Design Triennial (with Andreas Lipps), How Posters Work, Beautiful Users and The Senses:Design Beyond Vision. Lupton also serves as director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her book, Design Is Storytelling, was published by Cooper Hewitt in 2017. Lupton earned her BFA from The Cooper Union in 1985.

• elupton.com



Venue