Art directors and graphic designers collaborate with typeface designers to create proprietary typefaces for clients who want a unique identity on all levels. The evening’s event will be a panel discussion of how this process works and the scope of what’s involved from the point of view of the graphic designers and the type designers. David Berlow and Roger Black will moderate, guests will include Chester Jenkins, Bobby Martin and Jennifer Kinon of OCD Agency, J Abbott Miller and Jesse Ragan.
About Roger Black
For 40 years, working with magazines like Rolling Stone, newspapers like The New York Times, and web sites like Bloomberg.com, Roger Black has been developing ways to communicate content more effectively. His teams have redesigned Reader’s Digest, Esquire, Scientific American, the Los Angeles Times and The Washington Post.
In the fall of 2011, Black helped with the launch of The Sporting News, a hybrid iPad app built on the Treesaver, the HTML5 publication platform he helped develop. He’s been working on web sites since 1995, and was involved with some early influential designs, including MSNBC.com and @Home Network. He’s working closely with three new companies providing media design products: Webtype, Ready-Media and Treesaver. A partner in Font Bureau and Danilo Black, both founded in 1989, he works from small studios in New York, Austin and Pass-a-Grille, Florida.